How to Create A Successful Franchise Marketing Strategy That Wins Customers

Finding long-term success with a franchise requires a quality product or service. However, a common mistake that new franchises make is assuming that having something great is enough to flourish. The reality is that virtually any market a franchise may enter is going to be very competitive. So regardless of how great a product or service may be, there’s no guarantee that potential customers are going to know about it.

The only way to ensure that the people who can benefit from what a franchise has to offer are going to know about it is through marketing. By creating a marketing strategy, franchises can ensure that they’re proactively reaching out and letting the world know what they have to offer.

If you understand why marketing is so important for a franchise but aren’t sure how to get started, keep reading to find out what goes into crafting a highly effective marketing strategy:

Define What You Want to Accomplish

There are a lot of different ways to approach marketing. That’s why it’s important to first define what you want to accomplish for your franchise. By having an objective set in advance, you’ll be able to ensure that your marketing strategy is centered around tactics that are going to be as effective as possible. Be sure that this step includes pinpointing exactly the type of individual that you’re trying to reach.

Use the Strengths of Franchising to Your Advantage

Since there are traits that make franchising unique, you’ll want to use them as a marketing advantage. A great example of this is franchises having multiple locations. You can make that fact work in your favor by focusing on local SEO optimization. By learning about local SEO for franchise businesses and putting those strategies into action, you’ll have an ideal channel for increasing the amount of online traffic for your franchise.

Have a Plan But Don’t Be Afraid to Adapt

While it can be very rewarding, running a franchise business in 2016 is by no means easy. One important thing to remember about the marketing strategy you develop is it shouldn’t be set in stone. Both the online and offline landscape are continuously changing, which is why your franchise needs to be open to testing marketing channels on an ongoing basis and adapting to what works best.

Have You Thought About a Franchise Marketing Service?

Owning and operating a franchise is no easy task. If you want to get your marketing on track but simply don’t have enough time to do it, a franchise marketing service can be incredibly helpful. Learn more about how the expert team at Web Strategy Plus can help by clicking over to our Franchise Marketing page.

This is the syndicated copy of an original article posted at https://www.webstrategyplus.com/how-to-create-a-successful-franchise-marketing-strategy-that-wins-customers/

 

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Social Media Can Be a Powerful Tool for Local Franchise Marketing

More franchisors are realizing that not only is social media a powerful tool for promoting their brand, but it can also be very effective for local franchise marketing when owners know the right way to market through these platforms. As a result of this realization, many franchise operations are making significant investments to help train and educate their owners about using social media for local franchise marketing.

Whether you’re a franchisor or the owner of a local franchise, if you’re interested in learning more about social media marketing, let’s take a look at how to get results, social media’s role in PR and how to measure the effectiveness of a social strategy:

Getting Results from Social Media

One of the most common hesitations business owners of all types have about social media is being able to generate real results. Many business owners are worried that they’re not going to generate any tangible results from the time and effort they invest into social media.

While that is a valid concern, the good news is there are proven ways to ensure that social media usage will lead to actual business results. The first step in this process is to identify the most important social networks for a specific business. While it’s useful to have a presence on all the major social sites, chances are that one or two will drive the majority of results.

Once you determine where to focus your efforts, the other most important component is to stay consistent. The most common reason that businesses fail to see the type of results they want from social media is they don’t stick with it. Although it can take a little time to start building momentum, consistently posting and engaging will lead to measurable results.

What’s the Connection Between Social Media and PR?

Local franchise owners know just how much they can gain from targeted local media coverage. What’s great about social media is it can work very well for supporting traditional PR efforts. Not only is social media a great way for a local franchise to promote any news coverage they get, but it can also be very useful for reaching out to local media contacts and building relationships that lead to coverage.

How to Measure the Effectiveness of a Social Media Strategy

Although it can be a little tricky to attribute exactly how many leads or new customers you generate through social media, there are still plenty of ways to measure the effectiveness of a social media strategy. One of the best is to look at what kind of traffic different updates drive. By using an analytics program to see what visitors do once they arrive at your website from a social media channel, you’ll be able to see what kind of content does the best job of attracting engaged visitors. This information will be very useful for guiding your future social media efforts.

If you are a franchisor or local franchise owner who’s interested in developing and executing an effective social media strategycontact us to arrange a free consultation.

This is the syndicated copy of an original article posted at https://www.webstrategyplus.com/social-media-for-local-franchise-marketing/

 

5 Tips for Optimizing Your Facebook Page for Product Sales

As people continue to spend more of their time online directly on Facebook, it makes sense to provide a variety of ways for your target customers to interact with your business on this platform. The specific interaction we want to focus on in this post is selling products directly through your Facebook page. Whether you’re already getting some sales but want more or are new to the idea of this type of selling, we’ve got five actionable tips to ensure your page is optimized:

1. Be Sure You Have the Right Page Type and Category

Facebook provides a variety of page templates for different types of businesses. Their current options are services, shopping, business, politicians, venues, nonprofits and restaurants & cafes. Choosing the category that best matches your business will give you a template that Facebook has optimized based on the incredible amount of data the platform collects. While the services and shopping templates already include a shop section, you can add this section to any template by clicking Edit Page, scrolling down and then clicking the Add a Tab button.

2. Optimize Your Call to Action Button

The call to action button you use will directly affect how potential customers interact with your Facebook page. You can choose from a wide variety of CTA buttons. As a rule of thumb, if the analytics data from your website shows that many customers buy after just one or two visits, it makes sense to use the Shop Now button. But if you have a higher-priced product that tends to require some consultative selling, Learn More or Get in Touch are the two best options for getting people into your sales pipeline.

3. Fill Out Your Shop

Just as an empty website isn’t going to do much for your bottom line, you need to have your Facebook shop fully filled out for people to take notice. You’ll want to do this by taking the time to add multiple photos for each of your products, along with having a great description. The other decision you need to make is whether you want customers to check out on your website or Facebook. While many businesses default to the former, it’s worth at least running a test to see if letting customers check out directly on Facebook has a positive impact on your conversion rate.

4. Regularly Tag Your Products

One of the really cool things about selling through your Facebook page is you can tag photos with the product they feature. Since this is a great way to drive people to your store, be sure to make tagging a standard part of your workflow.

5. Let Customers Leave Reviews

Social proof is one of the most important elements for establishing the level of trust that someone needs to make a purchase from you. Letting customers leave reviews directly on your Facebook page is an easy and effective way to get this social proof. If you don’t currently have many reviews, you can build them up by emailing some of your top customers and asking them to leave a review directly on Facebook.

If you want expert help implementing these tips or would like additional guidance with your Facebook efforts, be sure to take a look at our social media marketing services.

This is the syndicated copy of an original article posted at https://www.webstrategyplus.com/5-tips-optimizing-facebook-page-product-sales/

 

4 Great Ways to Find More Customers Online in 2018

If your business has a website that performed decently well last year but you feel like there’s still plenty of room for improvement, chances are you’re right. As the holiday season and many other indicators throughout 2017 showed, people are spending more of their time online. What’s interesting is much of this increased time isn’t spent on desktops or laptops. Instead, people are using their phones to stay connected wherever they are.

Because people are naturally moving more of their attention online, the opportunity for businesses is significant. So if you want to make 2018 the best year your business has ever had online, here are four options for connecting with more customers:

1. Redesign Your Website

One reason your business website may not be performing as well as you’d like is there are some issues holding it back. From a site that loads slow to a design that looks outdated, there are a number of problems that can prevent visitors from turning into customers. The good news is our website redesign company in Cincinnati can identify and solve all of these problems for you. With our expert help, you can get a website redesign that looks great, loads fast and is fully compatible with mobile devices of all sizes.

2. Publish Blog Posts

There are a number of ways that consistently publishing blog posts can help your business. Blog posts give you the opportunity to cover a wide range of relevant topics, which increases the likelihood that a potential customer will come across your business. Blogging can also help you build a community of people who will take the initiative to share your content and tell others about your business.

3. Get Social

This ties directly into the positive effects that consistent blogging can have on a business. Even though the social media landscape has changed a lot over the last few years, it’s still an incredible way to reach and connect with people who are interested in what your business has to offer. If diving into social seems overwhelming, our free social media score tool is a great starting point.

4. Improve Your Website’s SEO

When done correctly, search engine optimization still presents a huge opportunity for bringing in customers in 2018. The key to finding success with SEO is taking a holistic approach. This can mean making site changes with website development services and web design in Cincinnati, as well as doing off-page work like building quality backlinks.

If you’d like to discuss any of these options in more detail with the Web Strategy Plus team, you can reach us by calling 513-399-6025.

This is the syndicated copy of an original article posted at http://webstrategyplus.blogspot.com/2018/01/4-Great-Ways-to-Find-More-Customers-Online-in-2018.html

 

How to Approach SEO in 2018

Search engine optimization remains one of the best ways for businesses to bring highly targeted visitors to their website. While the ROI on search engine optimization can be very appealing, SEO does require a lot of work. Not only is there an upfront investment that needs to be made to lay the foundation for SEO success, but the always evolving nature of search engine optimization means that ongoing work is a must.

If you want to increase the number of visitors who come to your site from Google, here are four ways to work towards this goal in 2018:

1. Speed Up Your Site

The amount of emphasis Google puts on page speed has continued to increase over the last few years. We’re at the point where it’s extremely difficult for a slow website to rank well in Google. If you have concerns that the amount of time it takes your site to load is hurting your rankings, working with website development in Ohio professionals can get your site running faster.

2. Build the Right Type of Links

Google has made it clear that link quality is much more important than quantity. So even though services that promise hundreds of links may sound appealing at first, those links are much more likely to hurt your rankings instead of helping them. Focusing on link building opportunities like outreach and press mentions will do much more for your rankings over the long-term.

3. Optimize for Mobile

Like page speed, Google has made mobile one of the most important elements in their ranking algorithm. With many sites receiving more than half of all their traffic from mobile devices, using techniques like responsive design to create a seamless experience on mobile is just as important for your overall online efforts as it is for SEO. If you’re unhappy with your site’s current mobile performance, web design in Cincinnati by Web Strategy Plus can help.

4. Update Old Content

Does your site have a blog that’s been regularly updated over the last few years? If so, your site has a lot of valuable content. While some of those posts are probably bringing in a significant amount of traffic, others may not be performing as well as they should. By looking through your analytics, you’ll be able to identify posts that are good candidates for updating. Taking the time to perform tasks like keyword optimization and adding extra information to those posts may be all that’s needed to move them to the top of Google.

If you want to make 2018 the best year for your business in Google, be sure to take a look at our search engine optimization services and website redesign services.

This is the syndicated copy of an original article posted at http://webstrategyplus.blogspot.com/2018/01/how-to-approach-seo-in-2018.html

 

What Can a Web Development Company in Cincinnati Do for You?

If you have a new business, you already understand the importance of having an online presence for it. And if you have an established business with an online presence but are unhappy with how it’s currently performing, you’re likely looking for a way to improve it.

The best solution for both of these scenarios is to work with a web development company in Cincinnati. Although there are other approaches you can take, we want to share five reasons why working with a web design company in Cincinnati is by far the best:

1. Avoid Common Mistakes

The open and flexible nature of the web means there are many ways to approach development projects. However, that doesn’t mean all those options are equal. It’s easy to get deep into a project before realizing that a mistake was made with the overall approach. An experienced development company will help you avoid these types of pitfalls.

2. Choose the Right Technology

There are no shortage of technologies for developing online properties. Some of these technologies have been around for a long time, while others are brand new. What really matters is choosing a technology that’s going to work well with all the specific requirements for your project. As a Joomla development company that also regularly uses other technologies like WordPress, we can evaluate the specs of your project and help you choose the ideal technology.

3. Refine Your Strategic Vision

It’s important to have clear goals for any web development project. Because there are so many pieces involved in this type of project, it’s very helpful to have a development company on your side who can help you evaluate your goals from both a micro and macro level.

4. Document All the Essentials

It’s amazing how quickly the Internet evolves. Major changes to the online landscape tend to happen every couple of years. As a result, most development projects aren’t going to stay static forever. Instead, they’re going to evolve over time. When changes or updates are made, it’s extremely useful to have documentation that explains what’s already been done. With a web development company in Cincinnati, you can count on having all of that documentation in place.

5. Ongoing Support

When a project is built on a great content management system (CMS), it will be easy for you and your team to make updates. But it’s still normal to have questions about a web property from time to time. By working with a development and design company, you will have access to support whenever those types of questions come up.

If you want to avoid common mistakes, choose the right technology, refine your strategic vision, document all the essentials and have access to ongoing support, our web development company in Cincinnati can help. Call Web Strategy Plus now at 513-399-6025 to discuss your project.

This is the syndicated copy of an original article posted at http://webstrategyplus.blogspot.com/2017/12/What-Can-a-Web-Development-Company-in-Cincinnati-Do-for-You.html

 

Cincinnati Web Design Trends for 2018

If you’re in the process of looking for a Cincinnati web design professional because you’re planning to launch a new site or redesign your existing site in 2018, here are the most important trends you’ll want to discuss during your consultation:

1. Prioritizing Mobile

Over the last few years, online consumer behavior has continued shifting to mobile devices. Many websites have now reached the point where they get more mobile visitors than people using a desktop or laptop. Google has also started including mobile compatibility in their ranking algorithm. This shift is why mobile needs to be much more than an afterthought. Instead, it should be a starting point for a new web design project.

2. Leading with Typography

Since so many people are using smaller screens and slower mobile connections to browse the web, you don’t want a site with lots of large elements that take a long time to load. At the same time, you want a site that looks great and reflects your brand. This is where typography can be very helpful. By using typography as a central design element, it’s possible to create a site that always loads quickly and looks great on screens of any size.

3. Emphasizing Content

Your business should definitely have a website that looks great. But simply having a nice site isn’t enough to bring in new customers for your business. Using your website as a customer acquisition tool also requires great content. Having great content on your site will help your site rank well in Google. It will also give visitors a reason to take action.

One thing to keep in mind is because there’s so much competition online, simply publishing content is no longer enough. This content also needs to be promoted and marketed. Making these actions as seamless as possible is why WordPress development services are so useful. When your site is built on this content management system (CMS), you’ll be in the best position to manage the creation and promotion of content.

4. Centered Around Conversions

For every 100 people who come to your website, the best case scenario is that 5 to 10 are actually ready to buy. An important part of web development Cincinnatiservices is removing any friction from the buying process. Just keep in mind that what’s equally important but easy to overlook is trying to connect with the 90 to 95 people who aren’t ready to buy. A great strategy for that is giving people a reason to sign up for your email list. Professional WordPress development services can ensure that your site has all the features needed to maximize email signups.

If you want to discuss these topics in detail and how they relate to your Cincinnati web design needs, call us now at 513-399-6025.

This is the syndicated copy of an original article posted at http://webstrategyplus.blogspot.com/2017/12/cincinnati-web-design-trends-for-2018.html

 

How Important is Design in 2017?

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When people look at incredibly successful companies like Apple, one of the questions they often ask is what separates this specific company from all of its competitors. In the case of Apple, one of the answers that most people agree with is design. For the last couple of decades, Apple has placed a huge emphasis on the design of everything it does. From the company’s products to their marketing efforts, Apple has a design aesthetic that’s unmistakable.

While it’s easy to write-off a company like Apple as an outlier, the importance of design can be seen across all kinds of companies. Even though they’ve only been around for a few years, startups like Casper have used design to make a big splash. And the positive impact of design isn’t limited to physical products. You can look across the landscape of software as a service (SaaS) companies and find plenty of newcomers that have been able to take significant share away from incumbents simply by putting more thought into the design of their user experiences.

Given the significant role that design can play, we want to go over a few more reasons why design is so important to businesses in 2017 and beyond:

It Sells

With a topic like design, it’s easy to get so into the theory of this practice that it seems too abstract to really move the needle for a business. Dispelling this feeling is part of why The Design Council conducted a thorough review of 63 FTSE (Financial Times Stock Exchange) companies. Over the course of this decade-long study, The Design Council discovered that companies which prioritized design outperformed the FTSE 100 Index by an incredible two hundred percent. Based on these findings, every $100 invested in things like logo designing services would result in $225 in additional revenue.

Creates Trust

Multiple studies have found that when people visit a site with great design, they instantly trust it more than a site with poor design. While there are sites that have succeeded in spite of poor design, there’s no reason to put your business at this disadvantage when there’s a clear solution.

Brand Value and Retention

In an era when people are bombarded with more advertising and marketing messages than ever before, the value of branding only continues to increase. While branding encompasses more than just aesthetics, design plays an important role in this process. Creating a brand with a look that people respond to will increase how memorable your business is, as well as its overall value.

Now that you know more about exactly why design is so important, you may be wondering what this means for your business. Since great design isn’t something that happens overnight, it’s very useful to have an experienced team on your side. So if you’re looking for web design in Cincinnati or other graphics designing services, Web Strategy Plus is ready and able to take your design efforts to the next level.

This is the syndicated copy of an original article posted at http://webstrategyplus.blogspot.com/2017/05/how-important-is-design-in-2017.html

Getting Visitors to Your Local Business Website

 

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It’s important for a local business website to look great and load quickly. It’s also important for this type of site to be filled with quality content that will hold visitors’ attention. However, none of those factors are going to matter much if a site is the equivalent of an online ghost town. Given how much competition there is among local and all other businesses online, it’s no longer enough to simply have a great website. Instead, businesses need to have a clear strategy for driving visitors to their website. Since this is something businesses across a wide range of industries struggle with, we want to share some advice on what actually works for getting visitors to your local business website in 2017:

  1. Tag Optimization

If you’ve done any research into search engine optimization services, you may have read that meta tags are no longer important. While there’s some truth to that statement, it actually overlooks something quite significant. Although Google doesn’t use the meta keyword tag in its ranking, both the title and description tags are used to determine what’s displayed when a business website shows up in search results. So being strategic about what you write in both of these tags can have an impact on your site’s ranking, as well as getting searchers to click your result instead of any others on the page.

  1. Quality Citations

Citations are the term used to refer to links from directories. You’ll want to ensure you have citations from large directories like Yelp, as well as smaller directories that specialize in your industry. The citations you’ll want to claim and optimize include Google My Business, which is the current system that Google uses for the data it shows in the three-pack of results at the top of many local search pages. It’s also important for all of your citations to be correct and consistent across directories.

  1. Online Reviews

Not only are online reviews another factor that Google takes into account, but what’s written about your business across the Internet can either drive meaningful amounts of visitors or prevent people from even considering your business. There are a variety of different ways to increase the number of online reviews your business gets without breaking any guidelines. You can also use the reviews you receive to enhance initiatives like landing pages and ultimately improve the effectiveness of things like PPC advertising services.

While implementing any or all of what we covered above will benefit your business, completing these tasks in-house can be a challenge. If you want to work with experienced providers of local SEO services who have a track record of success, the Web Strategy Plus team can help craft and implement a strategy that’s tailored to the specific needs of your business.

This is the syndicated copy of an original article posted at http://webstrategyplus.blogspot.com/2017/05/Getting-Visitors-to-Your-Local-Business-Website.html

How to Improve a Business Website That’s Falling Short

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In 2017, there’s no longer a question of whether or not businesses should have a website. Given that most people spend hours online each day, the benefits of having a website are clear. What isn’t always as clear is how to reap the full benefits that the right business website can provide. Plenty of businesses don’t see a meaningful increase to their bottom line despite having a website. Since this is a fairly common issue and one that has many causes, we want to highlight some of the best ways to improve a business website that isn’t living up to expectations:

Understand the Customer Journey

When someone visits a business website for the first time, it’s unlikely that they’re going to immediately make a purchase, request a free quote or schedule a consultation. Those types of activities require a high level of trust, which can be hard to establish when someone comes to your site for the first time. Overcoming this hurdle is why getting visitors’ email addresses continues to be so important for virtually all business websites. By using an email popup or overlay tool (this is something a WordPress development services can help you implement) and offering something of value in exchange for an address, you can start building a list. Then as people on the list interact with your business more through the emails you send, the likelihood of them becoming a customer will increase significantly.

Communicate Clearly

Your website will be many people’s first interaction with your business. Since many of these initial interactions may occur on pages other than your site’s home page, it’s important to audit your site to ensure that each page clearly communicates what your business is about and the value it has to offer.

Look for Shortcomings

Even with a free tool like Google Analytics, you can get a lot of detailed information about what people are doing on your website. This type of tool makes it easy to spot pages that are performing below the average of the rest of your site. If you discover that certain problems are being caused by technical issues with your website, a web development company can help solve them. The same is true for removing unnecessary elements of a page that are distracting visitors from its core purpose.

Consistently Produce Compelling Content

Because the Internet has become such a busy place, it’s no longer enough to create a small business website and then leave it untouched. Your site needs to be consistently updated with new content that’s relevant and valuable to the type of people you want as customers.

If you’re in need of small business web design services to take your site from floundering to thriving, Web Strategy Plus has an expert team that can help.

This is the syndicated copy of an original article posted at http://webstrategyplus.blogspot.com/2017/05/How-to-Improve-a-Business-Website-Thats-Falling-Short.html